The Internet is filled with millions of websites. You have your blogs, online stores, news sites, portfolios, and dozens of other types of websites to choose from. So, suffice it to say the market is highly competitive and saturated when it comes to websites. And that’s why many people struggle with creating a website that will stand out and be remembered by visitors.
So, if you’re looking for some tips on how to make your website unique, more specifically, your WordPress website, you’ve come to the right place. In this article, we’ll show you what you can do to make your WordPress website more unique. That way, you’ll be able to capture people’s eyes easily and make them come back for more.
However, before you do anything to spice up your WordPress site, you’ll need to log into your WordPress dashboard. And if you don’t know how, you can learn by checking out this article that shows you how to login into your WordPress admin.
Now that we’ve got the technicalities out of the way let’s see what you can do to make your WordPress website more unique.
Customize Your Site
You can create a website that shows your company’s values and goals by customizing your site. You can add slogans, a recognizable logo, and photos from your store or of your products to make your site even more personal.
Also, you can use a theme that has your company’s colors and use a custom-made font. By adding all of those elements, people will be able to recognize your brand better and will remember you easily.
In addition, if you design a captivating logo, you will provide a more fun experience for your website visitors. And if you design your own logo, make sure to use it whenever you can. But don’t overdo it; you don’t want to scream at visitors that your logo is cool and that you want them to remember it.
Overall, having a creative web design can help you greatly in making your website more unique and memorable. So, take your time when putting the design of your site together; you’ll thank yourself in the future.
Come Up With Fun Content
Sure, keeping up with the latest news is important for many people. However, if you have a blog, make sure to add a section with more laid-back articles. That way, you can appeal to a wider audience, both people who are looking for straight-to-the-point content and people looking for entertainment.
Also, to incentivize your visitors to click on your content, you’ll need to come up with fun headlines. You don’t have to go overboard and create ridiculous clickbait titles like many magazines and gossip sites do, but you shouldn’t be very serious, either. And when you create headlines for your articles, make sure that they depict the topic of the article in a clear way. Also, don’t copy your headlines; it’s bad for your image and your site’s SEO.
Focus On SEO
Having a good SEO strategy and optimizing your site for SEO can help you greatly. Namely, optimizing your site for SEO will enable it to rank higher on Google and other search engines. That means that your site will be easier to find when people use certain keywords.
For example, if someone types a keyword related to your business, like “real estate,” your site will be among the top search results, and the probability of the person clicking on it will be higher.
Some of the elements that are important for SEO include the following:
- Meta titles, descriptions, and tags;
- Alt text on images;
- Using keywords related to your industry;
- Having an SSL certificate (Google ranks websites higher if they are secure with SSL);
- Having fast loading speeds;
- And more.
Optimizing your site for SEO might seem hard, as there are many things to remember and pay attention to. However, you can hire an SEO agency to help you with everything and ensure your site is optimized for SEO.
Provide Quality Content
When writing content for your site, ensure that the content is useful and relevant to your business. The point is not to publish as many articles or guides as possible. Instead, the point is to provide useful content that can actually help someone with an issue.
Adding things like your own logo, company colors, custom fonts, slogans, catchphrases, etc., can help you get the edge you need to separate yourself from the competition. Also, having a sound SEO strategy can help you rank above your competitors and be among the first sites people see when they type in a keyword related to your business in their search engines.
Also, don’t hesitate to have some fun and add witty remarks or a few memes here and there on your site. People, especially the younger generations, love clever memes, so having them on your WordPress site is always welcome.