There is no such thing as a failed artist; it is a success to be one. While these words may be inspiring, they will certainly not pay the bills if you wish to transform a part-time passion into a full-time source of income. This is just as relevant when discussing the ways in which you can become a successful writer.
How can you ensure that your hard work enjoys the attention that it deserves? While novels require plenty of talent, it is just as important to appreciate the finer points of marketing. Let’s examine four publicity strategies that should never be overlooked.
Never Discount Tangibility
It is a dire mistake to assume that digital marketing alone will offer sustainable long-term results. There are still many individuals who enjoy the look and feel of a hard copy. This is why novelists turn to online printing suppliers; BachelorPrint being one of the most popular brands. Whether you have recently completed a novella, or your full-length novel needs to be brought to life, these services will certainly come in handy.
Word of Mouth
It is wise to think of your writing project as a business. How can businesses increase their online exposure? One powerful solution involves leveraging the reach of social media platforms such as Instagram, X (Twitter), and Facebook. Social media marketing is a common tactic that will enable you to connect with a much larger audience than is normally possible with traditional advertising techniques. Let’s also point out that in the vast majority of cases, you will not be required to pay for any social media subscriptions. This is an obvious benefit if you are worried about a tight budget.
Working with a Third-Party Agency
The fact of the matter is that some writers are simply uncomfortable promoting their own material. If you happen to fall into the category, it could be a good idea to use the talents of a third-party advertising firm. These agencies can provide a host of bespoke services, including:
- Website design
- Targeting specific demographics
- Analysing market data
- Common search engine optimisation (SEO) concerns
Of course, this will still depend on the amount of money that you are comfortable spending. Never forget that you get what you pay for.
A Balanced Approach
Another mistake that some newbie writers make involves relying on a single e-book platform. While this might appear to be an easy solution, exposure will inevitably suffer as a result. It is best to spread your effort across multiple well-known websites such as:
- Amazon Kindle
- Lulu
- Draft2Digital
- Kobo Writing Life
However, remember that most online publishing houses will charge royalties; especially those that are free to join. Calculate these royalty payments, as they will ultimately affect the amount of money that you are set to receive.
With time and effort, your novel could very well enjoy a great deal of success. Always explore the avenues at your disposal.