The social media world is frequented for getting niched-up content, having first-hand engagement with experts of each industry, and making a slew of purchases, which has prompted developers of eCommerce tools to stuff our social media marketing briefcase fat with options. There is a rich list of things a digital marketer can and needs to do on social media to maximize sales, and there is a tool for each. Let’s dig into the list of the first three that happen to sound very similar at what they do, but they in fact only give you a ride for one-third of the path and let the next tool take over. Let’s see what they are and how they complement each other.
1. Social Media Analytics Tools
Tracking and monitoring activity, and performance of six deciding factors in the success of social media platforms, at bringing you leads and converting them into paying customers is what social media analytics tools do and do well. Here are those six factors:
1.1. Your Audience
Whether they are your followers or those who stumble upon your posts on the Explore and follow it into exploring your content on your page, monitoring your users’ viewings, clickthroughs, scroll-through, likes, comments, shares, tags, private messages, and finally decisions to follow your page if they already don’t is a service you need, to see where your weak and strong points are.
1.2. Your Marketing Team Members
Your content strategists, content creators, and page admins each perform a task, the quality and quantity of which is the make or break of your social media marketing effort. Having an analytics tool monitor that performance can help you gauge productivity, and ultimately implement enhancements, adjustments, replacements, and training wherever necessary.
1.3. Your Social Media Ad Campaigns
Influencer endorsements, microsite and landing page driven traffic, and multiple-platform promotional ads like the ones you make with Instagram ad manager, are some of the ad campaigns that send new audiences to your pages. Monitoring how well they do and giving you precise insights with meaningful metrics is another priceless service a social marketing analytics tool provides.
1.4. Your Competition
Keeping a perpetual antenna up on your competition, and keeping close tabs on their products and services, their marketing strategies, and their content is a necessary evil your social media monitoring will do for you so you don’t lose out in the ultra-competitive game of digital commerce.
1.5. Your Marketing Strategy
Post or live Videos, stories, reels, album posts, single page posts, text or image posts containing offers, contests, tutorials, informative material, tips and tricks, and memes are all content marketing methods and avenues that can get traction with one type of audience while falling flat with another. Observing which gets things going for you and which crashes and burns is what a social media marketing tool is designed to take care of for you. Isn’t that exciting?
1.6. Your Enquiry Response Quantity And Quality
One of the metrics of how well your social media content is performing at winning you conversions is how fast and how effectively your page admin is responding to questions in the comments and in the private message box. Keeping track of that and notifying you to get on top of where you are being, and having been amiss can be quite the godsend in milking profits out of every single inquiry, surveys show.
2. Social Media Listening Tools
Many find social listening tools kind of the same as social media analytics tools, thinking their services have too big of an overlap. But they do have a subtle yet very distinctive difference. Social media analytics tools collect raw data in the form of insights, they tell you who is doing what, when, where, and how, and what that all means in terms of where things stand and what is your status quo. But social media listening tools use more sophisticated analyzing mechanisms to interpret that data into actionable conclusions and accounts you need to make decisions on. Here are four such reports:
2.1. Campaign Response
Trimmed down to its very gist, a report on what a campaign did for your revenues, telling you what your ROI was and whether you strategized correctly is going to save you countless hours and dollars on human-led analysis and speculation.
2.2. Audience Sentiment
How exciting, convincing, and tempting your audience finds a product, service, influencer, trend, or brand, meaning whether it is worth investing money, time, manpower, and resources on is one of the main jobs of a social listening tool.
2.3. Industry Trends
Recognizing trends in each of the niches in the industry both in real-time, and before they come on and fully form, not only can keep you from falling behind and going amiss, it can help you establish your brand as a trailblazer.
2.4. Industry Gaps
Demands, and newly formed needs and requests from the consumers of every industry are very lucrative parts of doing business. When a highly advanced social listening algorithm has its radars up, it can sense when there is a demand none of your competition is responding to, which means a golden opportunity to be a pioneer in supplying that demand, create a brand new niche for yourself, and dominate a new patented corner of the market.
3. Social Media Monitoring Tools
Too often mistaken as identical to social listening tools, a social monitoring tool doesn’t do what a social listening tool does, but takes its reports and strategies and turns them into direct and concrete marketing means, like brand keywords, custom hashtags, message types, and smart inboxes.
Wrap Up
An eCommerce store can have multiple fronts, one on the web, and one on different social media platforms, each of which comes with its marketing and optimizing tools.
For example, You can use email, SEO, and content marketing to get traffic on your website in addition to your influencer marketing, and use monitoring tools like website heatmap to optimize the results
You can also benefit a lot from an influencer marketing platform as a marketing tool for all the trendy social media platforms like Facebook, Twitter, Instagram, Tiktok, Linked-in, Youtube, and Pinterest. And you can use social media analytics, listening, and monitoring tools to optimize the result of the traffic you generate using influencer marketing platforms like Ainfluencer.
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