In 2023, the thriving mobile game industry solidified its foothold in the entertainment sector, with an astounding revenue more than $200 billion, half of which was attributed to mobile games alone. Reflecting this growth, mobile game downloads surged to almost 90 billion, illustrating the sector’s expansive reach and the question on many minds: how much do mobile games make?

As we navigate the evolving landscape of mobile gaming, which continues to boast robust earnings despite a slight post-pandemic downturn, we acknowledge the myriad of opportunities it presents for game developers. Join us as we explore the various revenue streams, dissect the elements that prop up mobile game profits, and provide insights on the industry’s top earners.

Understanding Mobile Game Revenue Streams

Mobile games have transformed the way we think about gaming, offering a diverse range of experiences from the simple and addictive gameplay of “Subway Surfers” to the strategic in-game economies of “Coin Master.” These games, along with many others like “Wordscapes,” have mastered the art of monetization, primarily through the following methods:

In-App Advertising (IAAs):

• Interstitial Ads: Displayed between levels or during natural game pauses, as seen in “Wordscapes.”

• Rewarded Video Ads: Players, for instance in “Subway Surfers,” can watch ads to receive in-game rewards.

• Banner Ads: Often found at the top or bottom of the game screen.

• Playable Ads: Allow players to try a game before downloading.

In-App Purchases (IAPs):

• Consumable Items: Such as extra lives or boosters.

• Non-Consumable Items: Unlocking new levels or special abilities.

• Subscriptions: Offering time-limited access to content or features.

Hybrid Monetization Strategies:

Combining IAPs, subscriptions, and ads to cater to different player preferences and maximize revenue streams.

The mobile gaming industry is not just about the games themselves; it’s also a platform for innovative monetization strategies, like those employed by Mobiilikasinot, which have become a significant part of this ecosystem.

Key Factors Influencing Revenue

In the realm of mobile gaming, several factors tightly interweave to influence a game’s revenue potential. We’ve observed that elements such as IAPs, the game’s genre, the number of supported languages, the developer’s profile, and even the release month play pivotal roles in the success of a mobile game. For instance:

• In-App Purchases (IAPs): These are a direct revenue source, with consumables and subscriptions being particularly lucrative.

• Game Genre: Certain genres resonate more with audiences, often reflected in download numbers and revenue.

• Supported Languages: Offering a game in multiple languages can significantly widen the potential user base.

• Developer Profile: A developer’s reputation can influence a game’s reception and profitability.

• Release Month: Timing a release can capitalize on market trends or avoid competition.

Moreover, visual elements can be just as crucial. Game icons with particular visual traits can attract more ratings, which often correlates with increased downloads and revenue.

Globally, the top three markets — China, India, and the US — have shown varying patterns in downloads and consumer spend, highlighting the importance of understanding regional preferences. For example, the success of “Honor of Kings” and “Genshin Impact” underscores the significance of localization for market-specific triumphs.

Furthermore, trends such as hybrid casual games and live operations (liveops) are reshaping the industry, while special in-game events like Pokémon GO Fest can cause revenue to soar. High-quality games that offer engaging content, such as “Honor of Kings,” with its impressive $18 billion lifetime revenue, demonstrate that a strong content strategy can yield long-term financial success.

Lastly, the mobile gaming sector’s resilience is evident in its ability to generate significant revenue, even amidst a global market correction, with a notable $6.4 billion generated in June 2022 alone. This resilience is exemplified by companies like Tencent, which leverage their diverse portfolios and robust brand recognition to maintain a commanding presence in the market.

Top Earning Mobile Games and What We Can Learn from Them

Marvel Contest of Champions showcases the effectiveness of psychological pricing and scarcity in driving revenue. By offering daily bonuses at attractive price points and timed character bundles, the game taps into the urgency and desire of players to obtain exclusive content. Similarly, Gardenscapes uses a limited selection of IAPs to prevent choice overload, ensuring that purchases have clear benefits without overshadowing the gaming experience.

Among Us and Mario Kart Tour demonstrate the power of cosmetic options and smart bundles to entice players. Among Us keeps things light and fun, offering customizations that don’t affect gameplay, while Mario Kart Tour’s free trials for subscription passes create a sense of value and scarcity with limited-time deals.

Clash Royale’s strategy involves decoy pricing and a “Pass Royale” season pass, which cleverly packages in-app gems, showing the importance of creative bundling. These tactics not only boost immediate sales but also encourage ongoing engagement and spending.

We can also learn from the success of titles like Diablo Immortal, which amassed over $100 million in just eight weeks post-launch, and the consistent high earnings of games like Royal Match and Candy Crush. These successes highlight the potential of well-crafted monetization strategies in the mobile gaming market.

For more insights into the strategies employed by top-earning games and how they can be applied to other mobile gaming ventures, including Mobiilikasinot, check out our insights page on

Challenges in Monetizing Mobile Games

Monetizing mobile games is a complex challenge, with various hurdles to overcome. A Nielsen study emphasizes that mobile games often experience a meteoric rise in popularity followed by a swift decline. To counter this, developers should launch new content within three to five weeks post-launch to re-engage early adopters. This is crucial as the features that need improvement for retention can differ based on the game genre and target audience.

The landscape is further complicated by the rising cost of player acquisition, with a median CPI of $2.18 in 2021. It’s noteworthy that the most loyal gamers are from North America, showing a 30-day retention rate of 3.9%, and a significant portion of US gamers fall within the 25-34 age group. These statistics guide us in tailoring our strategies to the most engaged demographics.

However, developers face several monetization challenges:

• Ad Fatigue: Users are bombarded with ads, leading to decreased effectiveness.

• User Loyalty: Engaging content is key to retaining users with short attention spans.

• Fragmented Landscape: Diverse devices and operating systems make optimization tough.

• Fierce Competition: Standing out among millions of apps is daunting.

• Marketing Costs: Inflation and competition drive up marketing expenses.

• Limited Revenue Streams: In-app purchases are not always reliable, and ad monetization requires strategic implementation.

To address these issues, it’s essential to invest in anti-fraud tools to combat mobile ad fraud and leverage partnerships with ad networks for more detailed campaign data. Balancing revenue generation with user experience is delicate but vital, and choosing the right monetization model must consider the game’s genre and audience. Regular testing and optimization of monetization strategies are imperative, as is avoiding over-reliance on a single model, which could lead to player dissatisfaction.

Case Studies: From Flops to Financial Successes

In our examination of mobile gaming successes, we’ve uncovered compelling case studies that embody the art of turning challenges into triumphs. Here are a few remarkable transformations:

• Shopkick: Cash Back Rewards App implemented a TikTok user acquisition campaign that dramatically reduced their CPI, Cost Per Registration, and Cost Per Acquisition. By harnessing the viral nature of TikTok, Shopkick optimized its marketing approach, leading to more efficient spending and higher user engagement rates.

• Mallzee Shopping App recognized the power of first impressions and conducted A/B testing on their app’s icon, title, subtitle, description, and screenshots. This meticulous approach resulted in a 10% boost in Conversion Rate, demonstrating how small visual adjustments can have a significant impact on user attraction.

• Kingdom Rush – Tower Defence TD Game App leveraged App Store Optimization to stunning effect, witnessing a 300% surge in organic installs and an astounding 1,000% increase in ROI. By refining their app store presence, they captured the attention of potential players and dramatically increased their profitability.

The mobile gaming landscape is ripe with opportunity, and with the anticipated growth of the in-game advertising market set to hit $221.511 billion by 2027, the prospects for revenue are promising. Catering to specific demographics can also unlock potential; for instance, children’s mobile game spending can reach up to $100 a month, and with women constituting 49% of mobile gamers, female-oriented games like Mobiilikasinot hold significant promise.


As we’ve journeyed through the dynamic world of mobile gaming, it’s abundantly clear that innovation, strategic monetization, and understanding audience demographics are fundamental to financial success. The startling revenue figures and widespread industry impact demonstrate mobile games’ robust potential, not least of which can be seen in phenomena like Mobiilikasinot, a standout in the mobile casino niche. Our exploration has underscored the importance of staying abreast of market trends to capture significant player engagement and revenue growth.

To harness the immense opportunities within this sector, developers and marketers must continue refining their strategies to adapt to an ever-changing digital landscape. By combining compelling content with creative monetization and marketing techniques, mobile games can achieve both critical acclaim and financial prosperity.


How much revenue do mobile games generate?

Mobile games have become significant revenue generators in the gaming industry. They surpassed PC and console games in terms of revenue in 2018 and accounted for over 55 percent of the gaming market’s revenue in 2023, despite having lower development costs and scope compared to console and PC games.

What is the profitability of the mobile gaming sector?

The mobile gaming sector is highly profitable, commanding a substantial portion of the gaming industry’s revenue. In 2022, the total revenue from all game types was $184 billion, with mobile games contributing 50% of that amount, equivalent to $92 billion. This indicates that half of the gaming market’s revenue comes from mobile games, while console games contribute 28%, PC games 21%, and browser PC games a mere 1%.

Is it possible to make money by playing mobile games?

Yes, you can make money by playing mobile games. Platforms like Swagbucks offer various ways to earn rewards, including playing games on Android, iPhone, or via their website. The rewards system is accessible to users of both Android and iPhone devices, providing an opportunity to earn by engaging in mobile gaming.

Can you earn $100 a day from mobile game advertisements?

Earning $100 a day through mobile games is feasible with apps like Brain Battle. This app allows you to earn money by playing games and collecting tickets. You need at least one ticket to enter cash reward drawings, and the more tickets you have, the higher your chances of winning the grand prize. This can be an easy way to make money on your phone with minimal effort.

Categorized in: