Although SEO has been around for over two decades now, it has continued to evolve and change year after year. As we move into 2022, here are a few ways that SEO is changing and what you can do to stay ahead of the curve. So don’t get left behind – keep reading to find out how SEO is evolving in 2022!
1. The rise of mobile search
With more people now using their smartphones and tablets to access the internet, it’s no surprise that mobile search has become increasingly important. In fact, Google has said that mobile-first indexing is now its default setting. This means that if your website isn’t optimised for mobile devices, you could be missing out on vital search traffic.
2. Site speed matters
Another change that’s happened in SEO is the importance of website speed. With people now used to instant gratification, they expect websites to load quickly. If your website is slow, you’re likely to lose visitors and see a drop in your search rankings. There are a number of ways to speed up your website, so it’s well worth doing some research and (if you’re not confident) getting help from an SEO agency that can implement the necessary onsite optimisation to get results.
3. The importance of voice search
Another big change in SEO is the increasing popularity of voice search. With devices like Amazon Echo and Google Home becoming more popular, it’s likely that even more people will start using voice search to find information online. Voice search presents a challenge for SEOs because it’s difficult to optimise for long-tail keywords that people might use when speaking. However, there are some strategies you can use to make sure your website is voice search friendly.
4. The rise of visual search
Along with voice search, visual search is also on the rise. This is where people use images rather than words to find what they’re looking for online. For example, if you’re searching for a new pair of shoes, you might upload a photo of the style you like and then be shown results for similar products. As a result, it’s important to make sure your website and images are optimised for visual search.
5. The growth of social media
Although it’s not a direct ranking factor, social media has become increasingly important for SEO. This is because social signals (likes, shares, etc.) can help to improve your search visibility. In addition, social media can be a great platform for promoting your content and driving traffic to your website.
6. The need for quality content
Finally, it’s important to note that the quality of your content is still one of the most important ranking factors. In order to rank well in Google, you need to make sure your content is informative, well-written and relevant to your target audience. There’s no magic formula for creating perfect content, but if you keep these things in mind, you’ll be on the right track.