Search Engine Optimisation (SEO) is one of the most vital aspects of digital marketing with the top ranking page receiving around a third of all clicks. However, reaching the top ranking on search engines can be hard to accomplish. With that being said, there are technical procedures that you can follow to get the best possible chance of your website ranking higher in search engines.
These technical procedures are most commonly known as the three pillars of SEO. Technical SEO, on-site SEO and off-site SEO all play a critical role for you to start ranking in SERPs. We will take a look at each of these individually so that you can see how they can be implemented.
Three Pillars of SEO
On-site SEO
On-site SEO is arguably the most important pillar for a digital marketing agency. This is because it revolves around creating new content and optimising existing content for your website so that it can appear higher on SERPs. When creating content you must make sure that the meta titles, tags and internal links all meet requirements.
When ranking pages, Google pays attention to on-page SEO signals and although the Google algorithm is always changing, it usually tends to prioritise user experience. This means that content must match what people are looking for so that it can rank higher.
Off-site SEO
Off-site SEO is all done away from a website. The main method of off-site SEO is link-building, as it is done to improve the placement of articles within organic search results. The advantage is given by Google to content that acquires a lot of backlinks from trustworthy sources.
However, link-building is not the only form of off-site SEO as it can also refer to social media strategies, brand mentions and the management of online reviews. Google will take into consideration everything said online about a brand, so it’s very important to manage these aspects for the best results.
There is also local SEO. This involves adding your company to all major directories, such as Google Business Profile. In these directories, you must add key information about the company like the business address, working hours and contact information. SEO in Manchester has seen a big increase in popularity due to local SEO.
Technical SEO
Technical SEO’s main goal is to improve the elements of your website. It refers to the aspects of your website that Google must crawl, index and rank for relevant events. Therefore, if your page is not accessible to search engines, it won’t appear in search results, and you will not get the rankings that you want.
On top of that, if your pages load slowly, it can deter users from using your site as it doesn’t create a very positive user experience. This will lead to your site not ranking very well on search engines.
The main aspects of technical SEO include website speed, mobile-friendliness, XML sitemaps, website structure and resolving any errors. If you keep on top of all these aspects and make sure they are all optimally managed, it will benefit your site as a whole and help significantly with rankings.